• Darlene Hull

    Effortless Social Media for Small Businesses 🗸Strategist 🗸Speaker 🗸Author 🗸Trainer 🗸Facilitator

  • "I have felt overwhelmed about taking the next step in my business which requires a strong social media presence. I now feel like I have the tools and support I need to move forward in a fun and productive manner." - Crystal Rhodes, Fresh For Life


    "Darlene cares deeply for her clients, is passionate and energetic when presenting her craft and generous in sharing her expertise to ensure the success of every client." -Vinette Gibson, Sunflower Transitions


    In my childhood and youth, I nurtured a passion for singing which led me to many different kinds of stages and performances. This also opened the door for me to manage a dynamic sales team for a recording and production company. From this, I took on the role of a music director and performer in Germany which instilled in me the power and importance of social and cross-cultural communication as I worked throughout Europe.


    This experience led me towards facilitation and training for those who made their living communicating from the stage.


    I am an experienced simultaneous translator highly skilled in listening and interpreting. I have an ear for the nuances in communication and deliver the essence so that others feel included.


    A wild foray into the world of Internet business turned me into a self-taught and educated specialist with a focus on business owners and brand managers who need to bring their social media channels to life. Success is measured by how many people I can assist in gaining new leads and sales. Having a great social media presence clicks with the bottom line.


    A passion for productivity lead me into the world of the automation of business processes, and training entrepreneurs to optimize the process, automate the details, outsource the drudgery, and let their brilliance fly.


    Let’s brainstorm some creative, focused, and fun ideas together and turn them into a down pouring of sales. Your initial call with me is free, the results are lasting! http://DarleneHull.com/callme


    Get YOUR free report: "52 Things to Post on Social Media" here: http://hotspotsocialmedia.com/52posts/

    Specialties: Social Media Trainer, Coach, Speaker, Strategist, Workshop Facilitator, Consultant, Marketer, Manager, Author


  • Optimize the process.

    Automate the details.

    Outsource the drudgery.

    Let your brilliance fly.



    HotSpot Social Media

    Social Media Strategist, Social Media Manager, Social Media Director 

    Jul 2010 – Present

    HotSpot Social Media is an energetic, enthusiastic, creative social media force that believes in a simplified, partially automated process for highly effective, highly efficient, and highly profitable social media. We help you use social media to get our message out to the masses in a way that is creative, memorable, and supportive to your overall mission. You tell us your vision, and we'll show you the easiest way to achieve it on Social Media. We specialize in empowering the technically challenged, and significantly reducing the stressload for the overworked and overwhelmed solopreneur

    We also create training programs and workshops for social media, and are happy to come in and train your staff in the correct use of social media for your business.

    So, toss the overwhelm, snuff out the confusion, stop wasting time and money on ineffective social media, and join the revolution! I'll show you how to use social media so that it works, doesn't take a ton of time, brings you leads, and creates an atmosphere on your platforms that makes your followers want to check in every morning to see what's up with you!

    We'll stay on top of the trends and changes so you don't have to! Our PASSION and purpose are to help entrepreneurs, and small businesses move rapidly towards their goals using the power of modern technology and simplified systems.

    Want to find out more? Book your initial call with me here: https://calendly.com/darlenehull/15minintrocall, or head over to my website (http://hotspotsocialmedia.com) and sign up for my free report "52 Things to Post on Social Media"


    Social Media Mentor 

    Sep 2012 – Present

    I work with business owners to create and manage their social media marketing plans. We search out their target market, use their business plan to create a strategy, decide which social media platforms are the best to use for their goals, create editorial calendars for each platform, and then set up the required automation to make it all work well. Then we create a daily, weekly, monthly schedule of maintenance and engagement.


    Connected Business Women Network

    Social Media Marketing Manager

    Sep 2015 – December 2018

    I provided the daily content for CBWN from questions to branded graphics, from tips to affirmations, and articles to trivia. I kept their page interesting and fun and doubled their followers.


    Phone 403-456-9797

    Calgary, Canada Area